The Senior Manager Digital Financial Services (CSME) will be responsible for ideation to
commercialization of Retail Digital financial Service targeting CSME, entailing; Design and
deliver working distribution models that supports the digital channels availability, accessibility,
and visibility. This include channel development and adoption on the Retail pillars not limited
to Lending, trade and cash management solutions.
The role is responsible for driving business growth target across the Retail Digital Solutions
propositions through identifying and closing strategic partnerships and coming up with
relevant customer acquisition strategies and plans to achieve set Revenue, Volume and Value
targets metric – DAU (Daily Active Users) and ARPU (Average Revenue Per Customer)
The role holder is responsible to strategically conceive, design and deliver best in class route
to market and commercial sales tool kits for all digital innovation and or product
enhancements, use customer insights and market deep knowledge to develop customer
acquisition programs for all digital product innovations /and enhancements. This will include collaboration with marketing and sales to deliver the bank’s digital strategic play; acquisition plans, rules of engagement, sales processes, route to market, digital marketing, CVM, toolkits, CX support, training manuals and key performance metrics for new digital products / enhancement and innovations.
NCBA Go Getters are forward-thinking, data-driven problem solvers with a proven track record
in fast-paced digital transformation environments, able to navigate ambiguity, influence
stakeholders, and deliver under demanding timelines.
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