NCBA Digital Business manages the MSL portfolio, including M-Shwari and Fuliza. The portfolio brings together consumer credit and savings solutions that support customers’ day-to-day financial needs. The Growth Lead, Consumer Proposition is a senior commercial role responsible for defining and delivering the growth strategy for the consumer portfolio across lending and savings. The role owns performance outcomes across acquisition, engagement, retention, and monetisation, and provides leadership across cross-functional teams to execute priority initiatives.
The role carries end-to-end commercial accountability for the consumer portfolio, including P&L performance (revenue, costs, and profitability), supported by rigorous budgeting, forecasting, and performance governance. It partners with product, risk, finance, operations, and data leadership to optimise customer experience, portfolio performance, and sustainable returns, and to provide clear performance narratives to senior management.
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