The Senior Commercial Manager is responsible for driving business growth and revenue by developing and executing commercial strategies across key market segments. The role focuses on identifying growth opportunities, defining competitive value propositions, managing product pricing, and leading customer acquisition, retention, and activation initiatives. The position also oversees digital and physical sales teams, drives sales performance, and develops strategic partnerships that support market expansion, new product development, and long-term business growth. Additionally, the role is responsible for identifying new business opportunities and ensuring commercial activities align with the organization’s strategic objectives.
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